Will Morris is PwC's Global Tax Policy Leader, based in Washington, DC. In 2017, he moved to PwC after 17 years at General Electric (including 14 years in London), where he directed GE's Global Tax Policy Program, helping to shape GE's responses to changes at both national and international levels. Will is Chair Emeritus of the Business at OECD (BIAC) Tax Committee in Paris. He was Chair of the AmCham EU Tax Committee in Brussels from 2007-2023 and Chair of the Confederation of British Industry (CBI) Tax Committee in London from 2010-2016. He chairs the European Tax Policy Forum, a registered UK charity that has commissioned over 40 papers from leading academic economists on business tax issues. From 2011-2017, Will co-chaired the HMRC Business Tax Forum in the UK with the Director General of Business Tax. From 2013-2020, he was a member of the EU's Platform for Tax Good Governance.