Rachel Coyle

Rachel is Chief Executive Officer at the Behavioural Insights Team, an applied research and innovation consultancy that specialises in social and behavioural change. BIT was founded in 10 Downing Street as the world’s first government institution dedicated to incorporating a scientific understanding of human behaviour into public policy, programs and products. Today, it forms part of Nesta, the UK's innovation foundation. As part of her role, Rachel also sits on Nesta’s executive team and supports Nesta’s Centre for Collective Intelligence in using technology to make public engagement faster, more inclusive and more engaging. Rachel is a trustee at the Hampshire & Isle of Wight Wildlife Trust, a UK charity that is a major steward of the natural world in South East England. She started her career at the UK Ministry of Defence, and in 2013 was appointed a Member of the British Empire (MBE) for Services to Defence.