Nur Faridah is currently the Co-Founder and Coo at SQOUTS, an AI powered hiring assistant. At SQOUTS, Nur is leading efforts to refine the hiring process through AI technology. Sqouts seeks to enhance the quality of employment by introducing innovative assessment tools. Having contributed significantly to the education technology sector, Nur has been instrumental in the growth and evolution of one of Southeast Asia's largest edtech startups, positively impacting the lives of millions of students. Her diverse experience spans the development of both online and offline products, and her expertise is in business strategy, operations, and product development. Nur is driven by a deep-seated passion for education and the advancement of individuals, and is dedicated to making a meaningful difference in education sector and people development.