Johanna Grüblbauer is the Academic director of media management studies, deputy head of research group media business, Senior Researcher and Senior Lecturer at Department of Media and digital technologies, University of Applied Sciences St. Pölten. Degree in Media-Management, PhD in Media- and Communication Studies, University of Vienna. Has worked as Manager for Market and Media Research (Austrian Broadcasting Corporation (ORF) and Media Agency Media 1, Vienna), Online Journalist (Niederösterreichische Nachrichten, St. Pölten), and Marketing (Ars Electronica Center and LifeRadio, Linz)