Jennie Joseph is a British-trained midwife who fights to ensure every person has their healthiest possible pregnancy, birth and postpartum experience with dignity and support. Jennie created The JJ Way® which is an evidence-based, maternity care model delivering readily-accessible, patient-centered, culturally-congruent care to people in 'materno-toxic zones'. Jennie is the Founder and President of Commonsense Childbirth Inc. which operates a perinatal training division, a clinical division, a national Midwifery school and the National Perinatal Task Force, a grassroots organization whose mission is the elimination of racial disparities in maternal child health in the USA. A proud member of The Council of Midwifery Elders, she served on the Advisory Council for the Congressional Black Maternal Health Caucus, is a Fellow of The Aspen Institute, consults on perinatal issues and is recognized as a TIME Woman of The Year 2022 for her work in promoting maternal health equity.