Geeta Vaishnavi is the founder & CEO of JK Arts Foundation. She is an artist, activist, and social entrepreneur who believes in the transformative power of art to heal, educate, and inspire change. Renowned for her murals across India's streets, she leverages art as a medium for activism, championing causes such as child rights, girl child education, and women's empowerment. In 2021, she established JK Arts Foundation to integrate visual arts into education, aiming to bridge equity gaps for marginalized communities. An avid researcher, Geeta writes extensively on the intersection of arts, culture, heritage, education, and technology, with her work featured in both national and international publications. She is an 'Unleash Global Talent 2022,' World Economic Forum Global Shaper, Sustainability Warrior Fellow 2023, and recipient of the prestigious Hyundai Art for Hope Award.