PhD in Public Communication from the University of Navarra (Spain) and BA in Advertising from the University of El Salvador (Arg.). Director of the Doctoral Program in Communication at the Pontifical Catholic University of Argentina (UCA). President of the Argentine Association of Political Consultants (ASACOP) for the 2025-2026 term. Full professor and researcher at the National University of La Matanza and at UCA. Postgraduate lecturer at Camilo José Cela University (Madrid), UNLZ, and UES21. He has led and contributed to numerous institutional and political campaigns through his consulting firm, based in Buenos Aires and Córdoba. Author of nine books on communication and public opinion