Xavier Roy is director of marketing at Opéra de Montréal, where he strives to build meaningful relationships with Montrealers from all backgrounds. Prior to this position, he developed the business intelligence strategy of Place des Arts, the largest performing arts center in Canada. In addition to his work, he acts as chairman of the Board of Orchestre de l'Agora, which blends music and social innovation, and contributes to governmental committees as an advocate for a better use of data in the cultural sector.