Tuba Ali is a senior product manager at Rakuten Payment Inc. in Tokyo, Japan. She has a rich background in cross-cultural innovation and digital transformation in major Japanese corporations and is passionate about leveraging technology to empower small and micro businesses, fostering sustainable growth and creating succession plans for them.Tuba has been a part of developing life-saving applications in India and led pioneering digital initiatives in Japan over the past seven years. Proficient in Japanese (JLPT-N2), she navigated Japan's business culture while exploring 41 of its 47 prefectures. Tuba joined Rakuten in 2023 and led various FinTech initiatives, including the One App strategy, integrating financial services into a single platform. Prior to her curret position, she was working at Fast Retailing (UNIQLO) in Tokyo, Japan to launch their eCommerce platform in India and introduce VR and 3D modeling for enhanced customer experiences.