Seda Röder is the founder and managing partner at The Mindshift Global, an award-winning consultancy firm for strategic innovation and innovation management. Seda advises executives in questions regarding leadership style to dramatically increase effectiveness and innovative output in their companies. Her special areas of expertise include creative leadership, communication and community building, leadership brand, influence, reputation, as well as leading through transformation and cultural change processes. Her company is particularly well-known for its tech-literacy crash courses for top executives and board members. In addition, she is the founder of the Sonophilia Network, an international, cross-industry think-tank of topmanagers from Fortune 500 Global and DAX companies as well as entrepreneurs and influencers from arts, technology, and politics. She is also a senior advisor and faculty member at the Salzburg-based accelerator Silicon Castles. Her background on international music stages as a performer and composer as well as her teaching experience at Harvard and the Massachusetts Institute of Technology constitute the foundation of her insights in creativity, performance excellence, and innovation. Seda trained as a concert pianist at the Mozarteum conservatory. She is a Fellow of Salzburg Global Seminar.