Satoko Fujioka is the founder/designer of the cozy home care clinic and community hub Hotch no Lodge (Lodge at Hotch), established in 2019 in Karuizawa, Nagano, Japan, which brings people together to "do what they love to do." Seeing Japan as a simulation model for Asia and the rest of the world faced with aging societies, she challenges the value system where the elderly are regarded as "weak" or "helpless." Satoko's work has been recognized with the Innovation of the Year - Social Engagement Program in Asia Pacific Eldercare Innovation Award 2022 and the Good Design Award 2022 in the Community Engagement Program in Japan category.