Sadaf Rasheed is a social behavioral change communications professional with experiences in thematic areas, including the prevention of illegal migration, countering violent extremism (CVE), and improving bilateral relations within South Asia. She has worked on multi-platform communications and research projects, that have sought to improve relations between countries by increased cooperation and appreciation of shared cultural values amongst post-conflict populations. Her work has also included managing a large-scale study that tracked the perceptions of Indians, Pakistanis, and Afghans towards their neighboring countries. Previously, Sadaf's academic researched focused on non-conventional historical narratives of the 1947 Partition of India, on analyzing non-Muslim identity in Pakistan, as well as on minority identities and migration, and she read for a B.A. in history at the School of Oriental and African Studies, University of London, and an M.Sc. in social anthropology at the University of Oxford.