Roberta Aleksandrovna

Roberta Aleksandrovna is a Media Management student at the University of Applied Sciences St. Pölten (USTP), in St. Pölten, Austria. Born in Sofia and raised in Vienna, with Cuban and Russian roots, she grew up navigating between cultures and perspectives that have deeply informed how she understands communication and media. Her professional career began with an apprenticeship as a Media Specialist in graphic design and publishing, followed by advanced training as a Media Engineer and Print Manager. Working across print production, packaging, and graphic design gave her a hands-on understanding of how media is crafted, distributed, and consumed. Roberta is particularly interested in the ethical responsibilities of media professionals in an age of algorithmic dominance and the ongoing tension between creative freedom and platform power.