Mihela Erjavec is a senior lecturer at the School of Psychology, Bangor University; a co-founder of the Centre for Activity and Eating Research; and formerly a co-director of the Food Dudes Health. Her research interests include devising and evaluating behaviour change programs and early interventions; working with typically developing children in preschool and primary settings, and with children with developmental delays disabilities in special schools; and investigating factors that affect wellbeing of children and their families more broadly. She has collaborated with scientists and organizations across the world including UNICEF, World Bank Group, NGOs (e.g., EDUS in Bosnia and Herzegovina), SMEs (e.g., Pennotec in Wales), health ministries, public health commissioners, and a variety of other institutions in the UK and abroad. Mihela received her psychology B.Sc. in London and a Ph.D. in Bangor.