Larisa Pircalabelu has been with the LEGO Group since October 2020, leading the company' s digital policy engagement across the EMEA region, with a strong focus on EU and UK legislative developments. Larisa has an experience of over a decade in public affairs and strategic communications in the technology and telecom sector in Europe. She is committed to working with policymakers and industry representatives to advance and incentivise the design of age-appropriate and nurturing digital experiences for children, showcasing the LEGO Group' s ambitions and practices in expanding its responsible digital play portfolio. A Romanian national, Larisa has studied and worked in the United Kingdom and Spain, and currently has the privilege of residing in Brussels, Belgium, an ideal location for her to continue exploring her interest in international affairs and multiculturalism.