Jon Alexander is founder and director of the New Citizenship Project, an organisation whose stated aim is to catalyze a shift in the dominant idea of the individual in society from the Consumer to the Citizen, by creating cultural projects and partnerships which aim to engage people in society, rather than just sell us stuff. He holds M.A. degrees in Classics, Responsibility and Business Practice, and Global Ethics and Human Values, and is contemplating taking on a PhD in Philosophy. He began his working life in advertising and brand consultancy, and holds advisory roles with the Food Ethics Council and The Wild Network.