Hongwenjing Alyssa Li

Alyssa LI is a communications specialist and currently pursuing her Master's degree in Corporate Communications at The Chinese University of Hong Kong. Combining creative multimedia production with data-driven analytics, she focuses on strategic branding, audience research, and integrated campaign execution. Her professional experience spans the Greater China market, where she developed digital content, managed media relations, and supported communication initiatives for diverse corporate clients. Alyssa is deeply interested in how AI models can be leveraged for practical marketing and people’s attitudes towards AI-generated content. She is trilingual in Mandarin, English, and Korean and is passionate about navigating the cultural nuances of corporate communications across global markets.