Brooke Hall is founder and CEO at What Works Studio, the creative agency behind the recent Bmore Gives More campaign, which raised US$5.7 million for local nonprofits in a single day. She is also co-founder of What Weekly, a new magazine that works to transform perceptions of the city by documenting the Baltimore Renaissance. Brooke is a co-founder of Light City, a proposed annual festival of light, music and innovation in Baltimore, which would be the first large-scale light festival in the U.S. Her photography and/or writing has been published in New York Times, The Guardian, Huffington Post, Baltimore City Paper, Washington Business Journal and others. Ms. Hall has a background in background in visual art, dance and theater and holds a B.A. in Philosophy and Literature from The Wilkes Honors College of Florida Atlantic University.