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Sameen Aziz
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Culture Feature

The Truth in Stories: Rebuilding Unity Amid Misinformation and Division

Narratives grounded in authentic, lived experiences are emerging to connect, heal, and resonate across divides

Published date
Written by
Sameen Aziz
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A graphic design generated using AI showing various shapes superimposed on a purple background.

Photo Credit: Silvana Casuccio

In an age when misinformation metastasizes faster than truth, and when division is just a click away, the stakes for storytellers have never been higher. From polarized elections to public health conspiracies, the global information landscape is being shaped not just by facts, but by the stories we choose to believe and those we’re taught to fear.

The World Economic Forum recently ranked misinformation as one of the gravest threats to global stability, surpassing traditional geopolitical risks. As digital echo chambers solidify and algorithmic biases construct invisible barriers, communities worldwide must become actively engaged in redefining truth and empowering diverse voices to articulate it.

Misinformation has real-world costs. These range from vaccine hesitancy to the incitement of politically and ethnically motivated violence. It deepens existing societal fault lines, as tragically witnessed in the social media-driven anti-Rohingya crisis in Myanmar. Similar patterns have emerged in other conflicts, such as the amplification of violence during the Israel-Hamas war and the India-Pakistan escalations, where narrative-based disinformation played a significant role. Yet, amid this tide of falsehoods, narratives grounded in authentic, lived experiences emerge as potent acts of resistance.

From Margins to Mainstream: Voices That Reframe

Art and media have long been wielded to reinforce power structures and perpetuate division. In digital spaces today, algorithmic biases intensify polarization, creating bubbles where hate often drowns out empathy. As institutional trust erodes, fear fills the void. In these conditions, accessible, inclusive storytelling becomes more essential than ever.

Bianca van Rooi, a community leader and storyteller of South African descent, launched the Triangle Project in 2022 and created the Mbaula Podcast to rewrite dominant narratives that often portray queer Africans solely as victims of violence or erasure.

“Although hate crimes and discrimination are real, they are not the only stories we carry,” Bianca says. “We wanted to showcase Black queer joy—not in reaction to hate, but in celebration of who we are.”

Bianca notes that reactive storytelling often amplifies harmful narratives. Instead, the Mbaula Podcast team created an alternative archive, stories of joy, celebration, and resilience. “If someone types in ‘queer’ online, we want them to see joy, not just tragedy,” Bianca explains.

Armed with smartphones and voice notes, her team collected stories within their communities, choosing podcasting for its accessibility and intimacy. “We exist. We love. We laugh. And we want the world to know that,” she says. For Bianca, authenticity begins with who tells the story - not institutions, but the community itself.

But narrative building is not exclusive to the arts. Valeria Sol Groisman, Associate Editor for BeCult in Argentina, addresses misinformation from within the structures of legacy media. For her, the danger of misinformation lies not only in its rapid spread but in its emotional resonance. “Even when presented with contradictory evidence, people often cling to false information because it aligns with their beliefs,” she explains.

Valeria points to a core challenge: the public's limited understanding of cognitive and algorithmic biases. “To address this knowledge gap effectively, we need to create engaging, entertaining, and easily digestible content that demystifies the concept of bias and empowers individuals to navigate the digital landscape with greater awareness,” she adds.

Reclaiming Truth and Rebuilding Trust

Public trust in institutions has sharply declined during a time of polarization and misinformation. As per the latest research, while individuals may still follow select news outlets, broader perceptions of bias, opacity, and underrepresentation persist, particularly among marginalized groups.

Valeria reflects on journalism’s shifting role. “In Argentina, and I think this resonates globally, there’s a blurring of lines between journalism, activism, and politics. When journalists align with partisan causes, we lose the public’s trust. And without trust, even the truth becomes suspect.”

She isn’t advocating for neutrality in the face of injustice, but for a recommitment to an independent, fact-based narrative. 

“True journalism demands clarity of purpose. Our allegiance must be to the facts, not to factions,” Valeria insists.

Bianca emphasizes that trust is cultivated when communities see their own stories told authentically. “In South Africa, people think they will only see trans people fighting for their rights. But when we share stories of local communities, their success, and careers, things change. We are not then defined by our sexuality, and this builds trust in the media ecosystems.” For Bianca, the key to countering disinformation lies in ensuring that communities have the agency to tell their own stories.

Though their approaches differ, both Bianca and Valeria recognize that countering misinformation is intrinsically linked to rebuilding trust. Bianca prioritizes proximity and community empowerment, while Valeria underscores consistency, credibility, and transparency in reporting. As Valeria notes, “Interpersonal trust is stronger than trust in abstract institutions... If we show up, report truthfully and empathetically, and stay transparent, trust can be rebuilt.”

Utilizing their tools of art and journalism, each of these Fellows are part of a global movement that understands the antidote to misinformation lies not only in fact-checking, but in storytelling. Constructing narratives rooted in lived experience, communal celebration, and accountable truth can bridge divides. Amid polarization, their call is clear: create stories that connect, heal, and resonate.

The Salzburg Global Fellows featured in this article convened in April 2025 for Salzburg Global's annual Culture, Arts and Society program on "Creating Futures: Art of Narrative."

This article featured in our digital publication, which includes more coverage from the session "Creating Futures: Art of Narrative."

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