Gustavo de Dios is a professor at Argentinian Catholic University (UCA) in Buenos Aires where he teaches Introduction to Advertising and Introduction to Social Sciences in the admission program. He is a tutor for junior students at the degree course. Works as a communication advisor for the Argentinian government and has over 15 years of experience in the public affairs sector. Obtained a master's degree in political communication at University of Santiago de Compostela (Spain) with a thesis on content analysis of election campaign spots. He is currently completing a PhD course in Communication Studies at UCA and works on his final paper analysing discursive strategies in the presidential elections to be held this year. Gustavo is also interested in political communication, social media, and propaganda.