Elaine Yeung is social media manager of the Humboldt Forum in Berlin where she is responsible for developing and implementing a social media strategy that reflects the institution's identity as the city's newest cultural landmark, as well as its commitment to dialogue, diversity and exchange. She is an urbanist and a communications specialist committed to strengthening the ties between arts and culture, urban development and public policy. Elaine's first professional encounter with sustainable urban development was through her projects as a consultant for the NGO Designing Hong Kong. Previously, Elaine worked as an arts administrator in the classical music industry, where she has a decade's experience in communications, artist management and project management with organizations in Germany, the United States and Hong Kong. Elaine holds a BA in music and English from New York's Barnard College, Columbia University and a MSc in urban studies from University College London.