Fellow reflects on his experience at Salzburg Global and identifies his key takeaways from the session
This op-ed was written by Sajid Chowdhury, director at Big Blue Communications. Chowdhury attended the Salzburg Global Seminar session, Climate Change, Conflict, Health and Education: Targeting Interdisciplinary Research to Meet the SDGs.
In March, I joined a brilliant three-day seminar of 60+ researchers, funders and policymakers brought together to highlight opportunities and challenges of interdisciplinary research in meeting Sustainable Development Goals.
The session was convened by Salzburg Global Seminar in partnership with the UK Global Challenges Research Fund and with UK Research and Innovation.
Salzburg Global has held 500+ similar events since post-World War II, bringing people together to address complex challenges and build networks.
Interdisciplinary research is what it sounds like. It brings together minds from diverse fields, attempts to break siloed thinking, and tackles research challenges from varied viewpoints. It also has challenges. According to journal Nature in 2015: ‘Research that transcends conventional academic boundaries is harder to fund, do, review and publish — and those who attempt it struggle for recognition and advancement.’ This sentiment was echoed through the seminar.
Through interactive exercises and discussions, we mapped interlinkages and tensions between the SDGs that relate to four sectors of climate change, conflict, health, and education. We also discussed strategies for communicating complexity and shaping policy to help countries meet those SDGs. Finally, we jointly offered recommendations to research funders, policymakers, and practitioners for future research.
On Day 3, our four-person panel discussed research communication in an era of information overload. How can communicators compete for audiences’ attention? How can research teams ensure that their engagement with audiences is meaningful, relevant, and current? Where do concepts such as social media, mobile phones, fake news, and increasingly aggravated perceptions of 'experts' fit in? My take:
A great starting point, then, is for research teams to align with people who know and love research communication. Yes, information overload is real, but there are also tremendous storytelling opportunities for research teams that take the plunge into the world of faster, visual, online communication.
Four Key Research Communication Takeaways from Salzburg
Not everyone sees science and research in the same way. In general, researchers see empirical knowledge, science, and expertise as necessary, but they are not the ‘be all, end all’ to influence behavior and lead to positive change. Some audiences may just value science and research differently or may see research as vulnerable to politics, corruption, and falsification.
Dialogue, not dissemination. Researchers can tend to see ‘communication’ as one-way, and indeed, this is reflected even right down to project terms of reference, when research teams are asked by donor teams to produce a ‘dissemination’ strategy that assumes that production will lead to uptake. But at Salzburg, we repeatedly returned to the idea that localized, contextualized dialogue and conversation can be more effective creators of change.
Communication throughout the research process. Communication and conversation around research needs to start before the research, not as an add-on at the end.
Involve communicators, and craft your research messages. We talk about the gap between research and policymakers, but this overlooks communities and citizens. For well-thought communication, researchers need to consider message, language, and medium.
The session, Climate Change, Conflict, Health and Education: Targeting Interdisciplinary Research to Meet the SDGs, was held in partnership with UK Research and Innovation (UKRI) and the Global Challenges Research Fund (GCRF). More information on the session can be found here.To join in the discussions online, follow the hashtag #SGSsdgs on Twitter.