Gustavo Bernardino is co-founder and head of research and business development at Fire Can Burn GmbH in Germany, a global branding and business consultancy. He is interested in transforming businesses and brands with applied research, data technology, and uniting it all to human intelligence, creativity and emotion. He holds a bachelor of science in economics and a master of science in business management, he is a Chancellor Fellow of the Alexander von Humboldt Foundation, participated in different European Union projects and has founded different businesses across Brazil, USA and Germany. He also has a goal of bringing Brazil, his homeland, and the USA closer together and considers his participation in this program a great step towards this achievement.