Shihaam Domingo is the owner and creative producer at The Domingo Effect. Her first stage and television production Die Riel Van Hip Hop won a Fiesta for the best musical production nationally in South Africa in 2017. This production focused on the diversity in identity through language and dialect using one of the oldest recorded dance forms and fusing it with the elements of Hip Hop and the elements of nature formed the thread. Her development work in communities where the biggest Afrikaans festivals in the country are held is aimed at the communities who have the highest demographic presence in the area but not at the actual festivals held in the area. It is focused on unearthing and giving a platform to indigenous knowledge through the arts while moving back to connecting with the land through nature.