Young Yeol OH is the CEO of Prom Bicycle (Bicycle of Promise), a social venture that spreads urban cycling culture, by organizing bike safety education programs and bike recycling workshops that transform abandoned bicycles from around the city into custom made personal bicycle or those for public use. OH has been organizing various social awareness bike riding projects, including 100 km bike riding for youth to help youth improve health and tenacity, and riding festival commemorating comfort women. He actively participates in urban bike policy consultancy by having served as a Seoul city's youth congress member and as a researcher for Suwon city's bicycle town. He himself is a long distance cyclist.