Celina Pla is the director of the Espacio Pla art gallery in Buenos Aires. She developed in advertising and media and worked in agencies such as DDB, Sterman Viggiano, and spent the last seven years at BBDO in the accounts area with clients such as Claro, Nike, Terma, and Tarjeta Naranja. Since the opening of Espacio Pla she has been dedicated to Eduardo Pla's work, the promotion and exhibition of digital artists, workshops related to digital art and guided tours. She is also part of a discussion and reflection group of contemporary art with Kekena Corvalán. Celina took a course in tools to understand contemporary art at the Escuela Superior de Economía y Administración, Buenos Aires, and holds a degree in business from the University for the Creative Arts, England. She earned a postgraduate degree in integrated marketing communications from the University of Belgrano, and a master's degree in cultural management at the National University of Córdoba, Argentina.