Robert Praxmarer is an artist, developer and researcher with over 20 years of professional experience. He is head of the department for Computer Games & Augmented Reality at the University of Applied Sciences Salzburg, of the Center for Advance in Digital Entertainment Technologies (CADET), and of the Pervasive Experience Lab Salzburg (PELS). In his professional career as artist and designer he consulted and produced works for companies such as SAP, Ferrari, Bayer, Siemens, Lufthansa and UEFA. His research and works are in interactive dramaturgy, computer games and the creation of immersive experience spaces in Mixed Reality and Cross Media.