YeiBeech Jang is assistant professor at Ajou University, Department of Culture and Contents, College of Humanities. She participated in a five-year project ‘Effects of Educational Games’ funded by Korean government. Her research interests include creative industries and cultural policy, games and social and psychological impact of interactive media and new technologies. She has published the book Addicted to Stories (2013) and regularly writes for domestic and international journals. Dr. Jang holds a B.A. in Advertising & PR from Hanyang University, as well as an M.Sc. and Ph.D. in Culture Technology, both from KAIST University.