Lala Pasquinelli – It’s Important for Artists to Experience Salzburg Global Seminar




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Jun 07, 2018
by Oscar Tollast
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Lala Pasquinelli – It’s Important for Artists to Experience Salzburg Global Seminar

Young cultural innovator reveals how her time in Salzburg has helped develop her project Lala Pasquinelli (center) engaging in an activity at last year’s program of the Young Cultural Innovators Forum

A visual artist based in Buenos Aires has spoken of her gratitude after attending the fourth program of the Salzburg Global Forum for Young Cultural Innovators.

Lala Pasquinelli, the founder of Mujeres que no fueron tapa (Women who were not on the cover), has revealed how her time at Schloss Leopoldskron has helped her project grow in size and stature.

Mujeres que no fueron tapa encourages people to use intuitive artistic experiences to express their diversity and potential. This expression is achieved by hacking magazines and stereotypes and transforming them through art actions and workshops.

Since leaving Salzburg, Pasquinelli has taken on board the advice of faculty and has collaborated with fellow YCIs to create a Festival of Hacking Magazines, which is taking in place in more than 150 schools across Argentina until September.

Pasquinelli said, “The project and the activities are about [having] a critical view of stereotypes in media, and [discovering] what [is] the thing we love in our lives, and the distance between that and the things the media are trying to impose [on] us. The idea of the Festival is to share with the teachers from private and public schools the tools that we developed the years before.”

Schools participate for free and receive guides and materials as to what activities to undertake and how. Once finished, teachers will send photographs and surveys back to Pasquinelli and her colleagues. The results from these surveys will be compiled into a book featuring testimonies and images of the Festival, plus results of the research carried out.

“At [the] moment, some of the schools are hacking magazines in different cities of Argentina, and I am watching photographs of blackboards from different schools with the phrase, ‘When do you love being yourself?’ …. It is amazing,” Pasquinelli said.

For this project, Pasquinelli received help from fellow YCIs Moira Rubio Brennan and Luciana Chait. Pasquinelli said, “It was very important to me to attend the [YCI Forum] last year, to make this idea grow and develop.”

Pasquinelli also highlighted the influence of YCI guest speaker Uffe Elbæk, a member of the Danish Parliament and leader of The Alternative political party, and YCI facilitator Adam Molyneux-Berry, managing director of iceHubs, on her work.

She said, “Adam talked a lot about to do things without money, or about money, was not a limit to [doing] the things you dream to change the world. The story Uffe told us about how he started his own party was very inspiring.”

Pasquinelli said she wanted to thank Salzburg Global, the sponsors, and organizations which make scholarships possible for the Forum. She said, “I think it is very important for artists to have the possibility of [experiencing] the seminar – to grow in our work and develop our tools.”

Pasquinelli's participation at the YCI Forum was supported by American Express. For more information about the Salzburg Global Forum for Young Cultural Innovators, please visit: