Caby Cabanero-Verzosa is the development communication/capacity-building officer, External Affairs Department, at the World Bank headquarters in Washington, DC. She has designed and implemented communication and social marketing programs in developing countries for the past twenty years in support of global health initiatives, including immunization, child survival, nutrition, HIV-AIDS, water and sanitation. She conducts training on the development of communication strategy for behavioral change interventions and communication program management for World Bank staff and developing country project teams. Ms. Cabanero-Verzosa also works with partners from NGOs and the private sector in various Bank-supported projects. Her most recent work includes development of a communication program to promote nutrition and early childhood development in Uganda, reproductive and child health in India, tobacco control and health in China, and female secondary education in Bangladesh. She has written Communication for Behavior Change: A tool kit for task managers (World Bank, 1996). She has an undergraduate degree in broadcasting and an M.P.A. from the University of the Philippines, and is currently enrolled in a doctoral program on communication at the University of Maryland.