May O. Lwin is professor of communication at the Wee Kim Wee School of Communication & Information, associate dean at the Nanyang Technology University (NTU)'s College of Humanities, Arts, and Social Sciences, Director of NTU's University Scholars Programme. May is an expert in the field of mediated health communication. Her projects involve the development and assessment of health communication based on psycho-social theories to motivate health behavior targeting specific populations. She has successfully developed and launched mobile based health systems, such as Mobuzz social media surveillance for tackling dengue and FluMob for influenza surveillance amongst health workers. She developed and validated a number of instruments to examine public health responses. Her projects on digital technology use in promoting physical activity and nutrition education has been piloted in schools in Singapore. May has received many awards, such as the Ogilvy Foundation Award, the Fulbright ASEAN Scholar Award, and most recently, the 2019 Outstanding Applied Researcher Award from the International Communication Association. She has over 100 scientific publications, including many in leading journals such as Journal of Communication, Health Communication and Journal of Public Health, plus books. Her latest publication, Parenting in the Age of Polymedia, will soon be launched.