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Vickie Shields

Provost and Executive Vice President, and Professor of Communication, Nevada State College, USA

Dr. Vickie Rutledge Shields is provost and executive vice president, and professor of communication at Nevada State College in Henderson, Nevada, USA. She is responsible for establishing the academic vision of the institution and ensuring the quality of academic programs. She served for 11 years as the dean of the College of Social Sciences and School of Social Work, and professor of communication studies at Eastern Washington University in Cheney, Washington, USA. Prior, at Bowling Green State University, she held the positions of associate professor of telecommunications/women's studies, and director of the women's studies program. Vickie writes from a cultural studies perspective on gendered media content and media audiences, specifically in the areas of advertising, television and film. She is also an expert in theoretical and methodological approaches to visual literacy. She is the author of "Measuring Up: How Advertising Affects Self-Image". Vickie received her Ph.D from the Ohio State University.

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