Jürgen Meffert is a senior partner in McKinsey & Company's Düsseldorf office. He leads McKinsey's global digital B2B practice and is the founder and leader of McKinsey's startup initiative to focus on serving medium-sized growth companies. Jürgen serves clients around the world from telecoms, technology-equipment manufacturers, software-application providers, machinery and industrial original-equipment manufacturers to media companies, with an emphasis on Europe, the Middle East and Africa. His recent work has centered on several large-scale, multi-year transformation programs, including restructuring and turnaround, value creation, post-merger management, and digital transformations. Work of his client ranges from growth/innovation strategy and business-building programs to functional business transformations in marketing, sales, and operations. His core area of expertise includes digital end-to-end transformation in the B2B space. From 2006 to 2014, he was the global leader of McKinsey's Telecoms, Media, Technology Practice. Jürgen holds a master's degree in electrical engineering from the Rheinisch-Wetfälische Technische Hochschule Aachen and University of Münster, an M.B.A. from the Kellogg Graduate School of Management at Northwestern University, USA, and a Ph.D. in economic science from the University of St. Gallen, Switzerland.