María del Carmen Martínez López is a Mexican Communications Student from Universidad Iberoamericana, who has been working to become a Cultural Manager. She started as an artist playing the piano, acting and writing, but over the last 6 years she has dedicated her studies to understand publics and the different ways of sharing contents through events, interactive platforms and media. At the same time, she has directed her learnings to the construction of projects such as Locomoción Animation Festival and CINGULO (Center for Cultural Management and Logistics). Currently she is working as a scholar in the Coordination of the 75th Anniversary of the Universidad Iberoamericana.