Barbara Holzapfel

General Manager of Education Marketing, Microsoft, USA

Barbara Holzapfel joined Microsoft as general manager of education marketing. Most recently, Barbara served as chief marketing officer of Taulia, a B2B fintech company where she helped double the business through product marketing, brand building and demand generation. Before that, Barbara served as chief marketing officer at Addepar, a technology platform for financial services, where she built the entire marketing organization and helped drive 100% growth. Previously, Barbara was senior vice president and managing director of SAP Labs North America, where she drove innovation strategies, directed key innovations in mobile, cloud, and big data, and incubated various new businesses as well as the start-up ecosystem. Barbara held leadership positions at SAP since 2001, including SVP portfolio marketing, COO solution marketing, and VP supplier relationship management strategy. She started European marketing for global professional services provider Towers Perrin and worked as a management consultant in London serving clients in high tech, CPG and financial services, after spending several years with the Coca-Cola Company in Atlanta and Deutsche Bank in Germany.


go back