Sam Conniff is co-founder of Livity. He became a creative entrepreneur at 21 launching his first business, Don't Panic, from his bedroom, now a global franchise, cult youth brand and online community. He set up Livity to harness the power of brands and communications as a force for social change. Livity works with the worlds biggest brands, government, charities and, most importantly, young people, co-creating successful communications. Mr. Conniff created the world's first interactive multi-platform series Dubplate Drama. It pioneered an innovative interactive mechanism to draw viewers into decision making dilemma moments, engaging them in social issues and sensitive topics. He was appointed by the Cabinet Office as a UK Social Enterprise Ambassador, is a fellow of the RSA, a Make Your Mark Ambassador, on the review board of Cranfield University's Strategic Marketing MSC and a Community Governor at the Livity School for children with complex needs.