Through founding and managing PiDRAYA, Patricia Cherfan promotes sustainable development and corporate social responsability CSR by bringing to Lebanon and the region, Sustainability International know-how, workshops, certifications and consultancy . Patricia Cherfan is the founder and Editor in chief of HOME Magazine. An inspirational Magazine that portrays the SOUL of Lebanon, the heart of HOME featuring the best of Lebanon and Lebanese all over the world, from style, to culture, to people, to entrepreneurship, to business their heritage and the "giving back"side of life. HOME reaches out online and in print to 4 corners of the world, connecting with the Lebanese Diaspora. HOME is a platfrom for a community of believers in positive change, in making a difference.
PiDRAYA, the publisher believes in divergent thinking and society's advancement through arts, cultural platforms and active cross-sector partnership between public, private, nonprofit, for-profit, civic, government sectors and the Lebanese Diaspora.
PiDRAYA's name comes from the Phoenician goddess of light. It was chosen to highlight on the importance of women leadership in advancing societies, the background of CHERFAN.