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Rula Sawaf

American University of Beirut, Lebanon

Rula Sawaf was born and raised in the United States by Lebanese parents. She attended the University of Texas at Austin and graduated with a BA in Journalism and minor in Business. After a brief stint working in Houston, she moved to New York City for a sales and marketing job at Marie Claire magazine. Two years later, she moved on to a marketing and merchandising role at the lifestyle media company UrbanDaddy. After four years of working in New York City, she decided to move to the Middle-East to get in touch with her roots. She is currently pursuing her Masters in Media Studies at the American University of Beirut. She plans to research innovative types of advertising in new digital media with a focus in the fashion and beauty industry. After graduation she hopes to jump back into the media industry with a fresh perspective and broader knowledge about the field she is fascinated by every day.