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Salzburg Academy on Media & Global Change: Re-Imagining Journalism- News and Storytelling in an Age of Distrust 15 Jul - 04 Aug, 2018
ACADEMYSalzburg Academy on Media & Global Change: Re-Imagining Journalism- News and Storytelling in an Age of Distrust15 Jul - 04 Aug, 2018



LOCATIONSchloss Leopoldskron, Salzburg, AustriaMAPFEE AND REGISTRATION INFORMATIONRegistration Deadline
01 Jan, 1970


    As trust in media organizations continues to decline amidst cries of fake news, journalists and public communicators have to respond to attacks on their core mission while continuing to provide information for democracies to function. In 2018, the Salzburg Academy on Media & Global Change will analyze this fast-moving landscape and experiment with new approaches to reporting and storytelling that combine rigor and engagement to combat the age of distrust.

    In many parts of the world, objective and balanced voices are coming under attack from increasingly polarizing politics, uncivil discourse in mainstream media, and a digital culture that liberates vitriolic and hateful expression and is easy to manipulate. Conventional news organizations struggle to compete with online communities that initiate and share sensational content, making it ever harder for the public to distinguish truth from fiction. This is compounded by the central role that extractive and value-neutral algorithms now play in the digital platforms from which most people get their news, creating customized coverage that reflects individual preferences and reinforces confirmation bias.

    In 2018, the Salzburg Academy on Media & Global Change will explore core challenges and opportunities for journalism, storytelling and public communications in an ever more dominant digital culture. We will critically assess the role of media organizations, large technology companies, and political processes in order to better understand the emergence of “post-truth” currents around the world. Through interactive seminars, intimate dialog, and hands-on workshops, Academy participants will draw on their personal experience to create approaches, technologies and designs for more dynamic and robust journalistic practice. Bridging divides between cultures and geographies, this highly-international group will work together to develop a series of multi-media outputs for wide dissemination. These tools will aim to help emerging journalists, media organizations and public communicators re-imagine how they share information and interact with their audiences to support dialog and meaningful engagement in their communities. 

    Since its establishment in 2007, the Academy has built a global network of partner universities and leading faculty, supported by an expanding number of visiting scholars representing key perspectives and sectors. Its independence, diversity and research expertise are critical assets that support open exchange on controversial topics to generate concrete outcomes for impact.

    Participant Profile

    The Salzburg Academy on Media & Global Change brings together young media makers and aspiring communication entrepreneurs, innovators, and activists to to harness creative media to inform global problem-solving.

    The Academy is open to students from all disciplines, including aspiring journalists, media makers, storytellers, artists, international relations specialists and scientists, and to community stakeholders. Graduate and Ph.D. students who participate will gain first-hand structured teaching experience and learn about transformative approaches to pedagogy from a world class faculty.

    Program Format

    The three-week Academy uses a mix of pedagogical approaches to build expertise and maximize ways in which every participant can share and learn.

    Each day is anchored by a plenary presentation in the morning, followed by an interactive, immersive workshop on the day’s topic. Afternoons are reserved for ideation and creation sessions, where participants work in cross-border groups to create prototypes for media interventions. Workshops on design thinking, reading groups, sessions on dance and movement, and the human library project are also an integral part of proceedings.


    Key Questions

    Throughout the three-week Academy, students will address the following questions:

    • What are the main challenges to journalism and public communication in today’s digital culture?
    • How could new approaches build awareness of the role of algorithms and big data in shaping the information people receive through digital platforms?
    • What can news organizations do to restore public trust in and demand for objective and balanced reporting? 
    • Which technologies, platforms and tools can be used to combat the fake news, post-truth narrative? 
    • How can we re-imagine storytelling to bridge divides and bring people together in the name of truth and inclusion? 


    Outcomes and Impact

    The 2018 Salzburg Academy on Media & Global Change aims to accomplish the following results: 


    • A multimedia online publication that offers new models for experiential and transformative storytelling
    • A series of practices, technologies and designs that will help journalists and journalism organizations re-imagine pathways to effective storytelling and engagement in digital spaces
    • A report from a global cohort of faculty on the program’s topic of Re-Imagining Journalism: News and Storytelling in an Age of Distrust
    • The training of graduate students in media and journalism to be transformative teachers and experimental storytellers for the digital age.

    Impact will be achieved through the development and dissemination of media texts that explore issues of global concern and help to create dynamic media storytelling and engagement across borders, across cultures, and across divides.

    Program Director and Faculty Chair

    Paul Mihailidis
    Program Director, Salzburg Global Seminar; Associate Professor of Media Studies, School of Communication, Emerson College, USA


    Sanjeev Chatterjee
    Award Winning Documentary Media Maker; Professor, University of Miami School of Communication, USA
    Meg Fromm
    Assistant Professor, Colorado Mesa University; Educational Initiatives Director, Journalism Education Association, USA
    Roman Gerodimos
    Principal Academic in Global Current Affairs, Bournemouth University (UK), Greece
    Maria Isabel Gil
    Managing Director, AURA, Mexico City, Mexico
    Eric Gordon
    Associate Professor, Department of Visual and Media Arts, Emerson College, USA
    Manuel Guerrero Martinez
    Dean of Communication Studies, Universidad Iberoamericana, Mexico
    Christopher Harris
    Associate Professor of Communication, Nevada State College, NV, USA
    Anthony Ioannidis
    Usability & Corporate Training Expert, Founder of IAsquare, UK
    Henry Jenkins
    Professor of Communication, University of Southern California, USA
    Pablo Martinez Zarate
    Head Professor, Documentary Film & Digital Narrative, Iberoamericana University, Mexico
    Jad Melki
    Associate Professor, Journalism and Media Studies, and Chairperson, Department of Communication Arts, Lebanese American University, Lebanon
    Paul Mihailidis
    Program Director, Salzburg Global Seminar; Associate Professor of Media Studies, School of Communication, Emerson College, USA
    Susan Moeller
    Professor & Director, International Center for Media and the Public Agenda, University of Maryland, USA & Co-founder, Salzburg Academy
    Stephen Reese
    Jesse H. Jones Professor of Journalism, Moody College of Communication, The University of Texas at Austin, USA
    Stephen Salyer
    President & Chief Executive Officer, Salzburg Global Seminar
    Clare Shine
    Vice President and Chief Program Officer, Salzburg Global Seminar
    Sangita Shresthova
    Director of Henry Jenkins' Media Activism & Participatory Politics (MAPP) Project, University of Southern California, USA
    Moses Shumow
    Assistant Professor of Journalism and Broadcasting, School of Journalism and Mass Communication, Florida International University, USA
    Clement So
    Associate Dean, Faculty of Social Science, Professor, School of Journalism and Communication, the Chinese University of Hong Kong, China, Hong Kong SAR
    Ewald Volk
    Academic Director Media Management (BA), Department of Media and Economics, Head of Campus Radio, St. Pölten University of Applied Sciences, Austria

    Multi-Year Series


    The Salzburg Academy on Media & Global Change was launched in 2007. To learn more about the Academy, please visit: media-academy.salzburgglobal.org