Thomas Stoeckle is a post graduate researcher at Bournemouth University's Faculty of Media and Communication. Originally from Germany, Thomas has lived and worked in the UK since 2000, pursuing a career in media intelligence, most recently at Lexis Nexis. Thomas now works on a Ph.D. comparing the British and German media systems and public spheres with regard to European themes over the last 30 years. As an external lecturer, he teaches public relations (PR) and ethics, communication measurement and planning, communication psychology, and history of PR and communication at various universities. He is the founder and co-host of a podcast on data, marketing and communication, TheSmallDataForum (www.smalldataforum.com); he is also a senior Fellow of The Conference Board's Marketing & Communications Center, and vice chair of the Commission for the Measurement and Evaluation of Communication at the Institute for Public Relations. He holds a B.A. (Hons.) from the University of Munster in Germany.