Salzburg Academy Students Reimagine Media After the Pandemic

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Jul 20, 2022
by Hamna Baig
Salzburg Academy Students Reimagine Media After the Pandemic

The 16th edition of the Salzburg Global Academy on Media & Global Change convenes change-makers and storytellers around the world to reimagine the media landscape

On July 18, 46 aspiring journalists and storytellers, along with 24 faculty members, came together at Schloss Leopoldskron for the 16th edition of The Salzburg Academy on Media and Global Change.  

The pandemic has further exposed the risks of media ecosystems designed to obscure facts, promote false information, and elevate polarizing political networks. Faced with increasingly fractured communities across the globe, the program will ask how media organizations can critically reflect on and reimagine their roles and responsibilities in societies today and their aspirations as anchors for more just and equitable civic futures.

The 2022 Salzburg Media Academy will work to nurture networks of support and bring together media stakeholders to seed and cultivate agile and dynamic media literacy initiatives around the world.

This in-person program, After the Pandemic: How Can Media Advance Equitable and Just Civic Futures? has brought together participants from different countries around the world, representing 15 universities. Highly interactive, the two-week program will consist of workshops, seminars, readings, film screenings, cultural events, and off-site trips. 

Benjamin Glahn, Vice President, COO, and acting CPO of Salzburg Global Seminar, reflected: “Freedom of speech continues to remain critical to protecting democracies, to enabling people to understand one another, to differentiating between information, disinformation, between fact and fiction, and for establishing the true currency of commerce, which is shared knowledge and shared experience in the service of the fabric of our societies. So, we maintain a deep commitment to those issues, and we believe fundamentally that journalism and free expression and freedom of media is absolutely critical.”

“This pandemic has heightened the need for us to figure out digital media and global cooperation. We realize that disinformation will not only add figurative potential harm to civil society, but it could also cause real harm to public health, infrastructure, and people’s lives directly, so we saw the urgency of bringing this group back today”, said Paul Mihailidis, Program Director, Salzburg Academy.

During the program, participants will be exploring some of the following questions:

•    How have media contributed to the inequities and challenges of the pandemic? 
•    In what ways can we use media as a positive intervention to address those inequities and challenges? 
•    How can we then relate those same transformative strategies to other sustainability goals through imagination, care, and agency?

To find out more about the program, click here.