We are our own experiences and sometimes we are determined by the people that surround us. I thought I always wanted to be a lawyer or a banker, when I was a boy I thought money was the key to happiness, the answer of everything. I started a career in IB (International Business) but the people that was studying with me didn't have other purpose than money. After this, I had a breaking point and my life was meaningless for a while, everything I always thought was right, had no sense at all. Then I change my career to Communications, because I wanted to make film and journalism, express the emptiness and the problems in our world. In those years I met people that were mixing communication strategies in business that solve social problems in Mexico. And that was a perfect set up in my life. The only thing that is missing is involving media in a larger scale in my life, which I am a big fan. Tv and radio are a part of my every day life. Right now I have not figure it out, but as everything in life, it will come a time where I found it, as everyone else, does. I can't live without music, can't breathe without movies, can't sleep without running and can't be happy without food.