REGISTRATION INFORMATION CALENDAR UPCOMING PROGRAMS AMERICAN STUDIES PROGRAMS GLOBAL CITIZENSHIP PROGRAM SALZBURG ACADEMY ON MEDIA & GLOBAL CHANGE THE GLOBAL PREVENTION OF GENOCIDE OPTIMIZING INSTITUTIONAL PHILANTHROPY REFORM AND TRANSFORMATION IN THE MIDDLE EAST & NORTH AFRICA SALZBURG CUTLER FELLOWS PROGRAM
Salzburg Global President teaches media students how to draw up a non-profit business plan
Combining persuasive personal stories with entrepreneurism
SGS President and CEO Stephen Salyer address students at the seventh annual Salzburg Academy on Media & Global Change
Salzburg Global Seminar President and CEO Stephen Salyer gave a Media Literacy Business Planning workshop on Wendesday, August 7 entitled “Making Change: Tools for the Media Entrepreneur” as part of the final week of the seventh annual Salzburg Academy on Media & Global Change.
Drawing on his own long experience in public radio production and management in the USA as well as the media-related initiatives he has launched at Salzburg Global Seminar since joining the organization in 2005, Salyer emphasized the importance of not only having a good business plan, but also of mastering the art of storytelling.
Using the example of Roshan Paul, founder of the Amani Institute, a non-profit focussed on professional development and training for graduate students, Salyer explained that storytelling is a “leadership art through which we translate values into action,” aimed at persuading potential investors to support businesses, initiatives and causes through sharing “authentic” stories about the personal motivation behind such projects.
“People need to understand us with their heart as well as their heads,” Salyer’s presentation told students.
Salyer’s presentation was one of many given to students as part of the three-week long Academy, held at Schloss Leopoldskron. The 66 media and journalism students from 53 different universities on five continents spent three weeks studying media literacy, led by Paul Mihailidis, Salzburg Academy Program Director and Assistant Professor of Media Studies in the Department of Marketing Communication at Emerson College with guest lectures from other university professors and leading NGO and media industry experts.
posted on: 13 August, 2012
Board of Directors
A Brief History
SGS In The Community
Careers & Internships
Commitment to Sustainablilty
American Studies Programs
The Global Prevention of Genocide
Global Citizenship Program
Optimizing Institutional Philanthropy
Reform and Transformation in the
Middle East & North Africa
Salzburg Academy on Media
and Global Change
Culture & The Arts
Economics & Finance
Genocide Studies & Prevention
Global Media Literacy
Health & Healthcare Innovation
Reform & Transformation
in the Middle East
The Salzburg Global
SALZBURG GLOBAL SEMINAR
© 2013 Salzburg Global Seminar