REGISTRATION INFORMATION CALENDAR UPCOMING PROGRAMS AMERICAN STUDIES PROGRAMS GLOBAL CITIZENSHIP PROGRAM SALZBURG ACADEMY ON MEDIA & GLOBAL CHANGE THE GLOBAL PREVENTION OF GENOCIDE OPTIMIZING INSTITUTIONAL PHILANTHROPY REFORM AND TRANSFORMATION IN THE MIDDLE EAST & NORTH AFRICA SALZBURG CUTLER FELLOWS PROGRAM
SGS President teaches media students how to draw up a non-profit business plan
Combining persuasive personal stories with entrepreneurism
SGS President and CEO Stephen Salyer address students at the sixth annual Salzburg Academy on Media & Global Change
SGS President and CEO Stephen Salyer gave a lecture on Monday, August 6 entitled “Making Change: Tools for the Media Entrepreneur” as part of the final week of the sixth annual Salzburg Academy on Media & Global Change.
Drawing on his own long experience in public radio production and management in the USA as well as the media-related initiatives he has launched at Salzburg Global Seminar since joining the organization in 2005, Salyer emphasized the importance of not only having a good business plan, but also of mastering the art of storytelling.
Using the example of Roshan Paul, founder of the Amani Institute, a non-profit focussed on professional development and training for graduate students, Salyer explained that storytelling is a “leadership art through which we translate values into action,” aimed at persuading potential investors to support businesses, initiatives and causes through sharing “authentic” stories about the personal motivation behind such projects.
“People need to understand us with their heart as well as their heads,” Salyer’s presentation told students.
Salyer’s presentation was one of many given to students as part of the three-week long Academy, held at Schloss Leopoldskron. The 68 media and journalism students from 13 different universities on five continents spent three weeks studying media literacy, primarily led by Paul Mihailidis, Salzburg Academy Program Director and Assistant Professor of Media Studies in the Department of Marketing Communication at Emerson College, and Jad Melki, coordinator of the Media Studies Program and assistant professor of journalism and media studies at the American University of Beirut, with additional lectures from:
The students’ media literacy curriculum also consisted of research projects, group work, practical workshops and “Civic Voices and Media Empowerment” roundtable discussions, focussing on multiple regions of the world.
The Salzburg Academy on Media & Global Change concluded on Friday, August 10 with the presentation of multimedia projects from the participating students.
All presentations will be made available on the Salzburg Academy on Media & Global Change website.
Founder of the Amani Institute Roshan Paul’s storytelling video:
posted on: 13 August, 2012
Board of Directors
A Brief History
SGS In The Community
Careers & Internships
Commitment to Sustainablilty
American Studies Programs
The Global Prevention of Genocide
Global Citizenship Program
Optimizing Institutional Philanthropy
Reform and Transformation in the
Middle East & North Africa
Salzburg Academy on Media
and Global Change
Culture & The Arts
Economics & Finance
Genocide Studies & Prevention
Global Media Literacy
Health & Healthcare Innovation
Reform & Transformation
in the Middle East
The Salzburg Global
SALZBURG GLOBAL SEMINAR
© 2013 Salzburg Global Seminar